Airtel Gives Creators a Year of Adobe Express on the House

New Delhi: Adobe has teamed up with Bharti Airtel to make professional content creation more accessible for users across India. As part of the partnership, Airtel customers will get Adobe Express Premium free for one year, a subscription that usually costs close to Rs 4,000 annually. 

The offer is being rolled out as part of Airtel’s bundled digital benefits and will be available to millions of users.

Adobe Express is built for people who want to create high-quality designs without using complex design software. The platform allows users to quickly make social media posts, videos, posters, presentations, flyers, and other visual content using ready-made templates and AI-powered tools. With minimal effort, users can create content that looks polished and professional.

The move comes at a time when content creation is no longer limited to designers or agencies. Students, freelancers, small business owners, and independent creators increasingly rely on digital platforms to promote themselves and reach audiences.

Easy-to-use design tools powered by artificial intelligence are becoming essential, and Adobe Express is positioned as a simple solution for everyday users.

The free Adobe Express Premium offer is available to Airtel prepaid and postpaid mobile users, Airtel Xstream fibre broadband customers, and Airtel Digital TV subscribers. Once activated, the subscription remains valid for 12 months.

Premium users will get access to 250 generative AI credits per month, a large collection of premium image and video templates, over 200 million Adobe Stock photos and videos, and more than 30,000 fonts. Additional features include video background removal, bulk resizing for different social platforms, and up to 100 GB of cloud storage.

With this partnership, Airtel and Adobe aim to support India’s fast-growing creator economy by lowering the barrier to high-quality digital content creation.