SAN JOSE: Adobe is lifting generation limits on Firefly for subscribers who sign up before March 16, offering unlimited AI image and video creation across both its own models and third-party platforms. The move removes monthly credit caps that previously restricted how many generations users could create.
The offer applies to Firefly Pro, Firefly Premium, and credit-based plans. Subscribers get unrestricted access to Adobe’s Firefly models plus third-party integrations including Google Nano Banana Pro, OpenAI’s GPT-Image 1.5, and Runway’s Gen-4 Image models. Video output supports up to 2K resolution.
The unlimited generation feature works across the Firefly website, mobile apps for iOS and Android, and Firefly Boards, Adobe’s collaborative workspace. Users can also access the browser-based video editor, add sound effects and licensed music, and use Prompt to Edit for text-based modifications.
Adobe says 86 percent of creators now use AI in their daily workflows, and prompt length doubled in 2025. The company previously offered unlimited generations following Adobe Max, but that promotion ended in November 2025. The March 16 cutoff creates urgency around the current offer, which applies only to standalone Firefly subscriptions rather than broader Creative Cloud plans.
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