Supertails raises $30mn to scale petcare services in India

Bengaluru: Aiming to deepen its presence in the country’s fast-growing pet services market, the Indian petcare startup Supertails has secured $30 million in a fresh funding round, led by Venturi Partners.

The funding round also saw participation from Nippon India Alternative Investments and Titan Capital Winners Fund, along with continued backing from investors such as Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital.

The new capital will support Supertails’ plans to grow its physical veterinary clinics, expand doorstep healthcare services for pets, and upgrade its supply chain and delivery capabilities. 

The company is also investing in improving how its platform personalises recommendations for pet owners as it expands further across India’s large urban centres. Based on industry estimates, the round places Supertails’ valuation at roughly $130 million.

Launched in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails is building an integrated ecosystem for pet parents rather than operating as a simple online store. Its app combines commerce, healthcare, and advisory services, allowing users to manage most of their pet-related needs in one place.

Alongside selling food, treats, and accessories, the startup has built a network of veterinarians offering home visits, tele-consultations, vaccinations, and preventive care. In Bengaluru, Supertails has also introduced fast delivery for thousands of pet products, including medicines, and plans to roll out similar services in other major cities.

Supertails has raised about $51 million to date. In FY25, its revenue crossed Rs 108 crore, up from around Rs 65 crore a year earlier, while losses increased as the company continued to invest aggressively in expansion.