Seattle: Amazon is updating Alexa+ with a new adults‑only “Sassy” mode, a feature that lets the voice assistant respond with sarcasm and a sharper sense of humour. The update adds a bold new style to Alexa’s growing list of personalities, making it feel more conversational and human.
Instead of the usual polite replies, Alexa can now tease you, make sarcastic comments, or drop a gentle roast while still giving you the information you asked for. Amazon describes this style as “help first, judge always”, meaning Alexa will answer your question but might add a witty remark afterward. This new Sassy personality joins the other styles Amazon recently added, including Brief, Chill, and Sweet, which let users choose how they want Alexa to sound.
Since Sassy mode includes more mature humour, Amazon has secured it with an extra verification step. To switch it on, users must confirm their identity in the Alexa app; on iPhones, this required Face ID during testing. The feature is automatically disabled when Amazon Kids is active, ensuring that its young users don’t hear sarcasm or censored profanity.
Despite its attitude, Sassy mode still follows Alexa’s strict safety rules. It will not engage in explicit sexual content, hate speech, illegal advice, personal attacks or harmful responses. Amazon says the aim is to make Alexa feel livelier without crossing lines.
The launch is part of Amazon’s broader effort to modernize Alexa+ with generative‑AI capabilities and customizable personalities, giving users an assistant that feels more like a friend.
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