Luna Band Takes On Fitbit Air With Voice-First, No-Fee Tracker

NEW DELHI: Luna opens the waitlist for the Luna Band, a screenless, voice-first fitness tracker that runs without any subscription fee.

The device costs around $149 and ships through an invite-only program in July. Pre-orders open July 4 with first deliveries arriving by July 31. Luna confirms the no-subscription model as a deliberate jab at rivals.

The Luna Band runs on LifeOS, the company’s AI-powered intelligence engine. The system builds hour-by-hour health plans from body data, blood markers, and eating habits. Haptic nudges on the wrist communicate the plan without any screen.

Voice controls anchor the entire interaction model on the device. Users log meals, symptoms, and workouts through Siri on iPhone or Gemini on Android. An AI coach answers spoken questions about recovery, sleep, and stress directly.

LifeOS includes micro-apps spanning training, stress, and productivity workflows. Users build custom health modules around their own specific data needs. The band also tracks sleep and fertility alongside standard activity metrics.

Founder Amit Khatri brings serious wearable credentials to the launch. He previously built Noise into a brand that shipped over 45 million devices globally. That track record distinguishes Luna from typical hardware startups entering the space.

The Luna Band first appeared at CES 2026 earlier this year. The company recently added voice controls to its existing Luna Ring 2 product. Both products share the LifeOS engine and subscription-free positioning across markets.

The launch lands days after Google’s $99.99 Fitbit Air began shipping. Whoop charges recurring subscription fees that Luna explicitly aims to undercut. Garmin reportedly prepares its own screenless tracker called the Cirqa soon.

The band comes in Onyx Black, Aloe Green, Desert Beige, and Ember Orange. Luna positions voice and AI as the interface replacing the traditional display entirely.