Amazon Adds AI Audio Q&A to Product Pages to Power Audio-Shopping Experience

Washington: Amazon has introduced a new AI audio question and answer feature designed to help shoppers get product information faster. The feature allows users to ask questions about products and hear spoken answers in real time.

The new tool is available in the Amazon Shopping app and is designed to reduce the need to scroll through long product descriptions and customer reviews. Instead, shoppers can listen to key information about a product while browsing.

Amazon says the feature is powered by what it calls “AI‑powered shopping experts”. These AI voices provide conversational, spoken responses based on product details, customer feedback, and other relevant data. For example, a shopper can ask whether a coffee machine is good for beginners or whether a sweater feels itchy based on reviews. The AI then responds with a spoken summary.

Unlike basic voice assistants, Amazon says the system is designed to build on previous questions. Each response takes earlier answers into account and avoids repeating information, making the experience feel more like a real conversation.

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Customers can guide the discussion by asking follow‑up questions. Amazon says this lets users decide what matters most to them while shopping, similar to talking with a store employee. 

The new Q&A tool is part of a broader feature called “Hear the highlights”. This experience offers short audio summaries on millions of product pages and began testing in 2025. However, audio summaries are currently available only for select products in the U.S.

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How do you use Hear the highlights?

To use the feature, shoppers open a product page and tap the “Hear the highlights” button located under the product image. From there, they can listen to a brief overview or tap “Join the chat” to ask questions by voice or text. The audio continues playing even if users scroll through the product page, allowing them to browse while listening.

Amazon says the feature is meant to save time, especially for shoppers who prefer listening over reading or who are multitasking while shopping.

The launch is part of Amazon’s growing push into AI‑driven shopping tools. Other features include Rufus, a generative AI assistant that helps with product research and comparisons, and “Help me decide”, which recommends products based on user activity.

Amazon has also introduced personalised shopping prompts that surface items based on customer interests and browsing history, further expanding how AI is used across its platform. The company says these tools are designed to make shopping more efficient, especially as the number of products on Amazon continues to grow.