Apple
CUPERTINO, Calif.: Apple criticizes European Union draft measures forcing Google to open Android features to competing AI services across the bloc.
The iPhone maker submits formal feedback to the European Commission on May 13. Apple warns the proposals create profound risks for user privacy, security, and safety. The submission echoes Google’s earlier criticism of the same draft rules.
The European Commission released the draft measures on April 27 under the Digital Markets Act. Rules require Google to extend the same Android access third-party AI assistants enjoy with Gemini. Public feedback closed on May 13 ahead of a final decision in July.
The proposed measures would let rival AI services send emails, share photos, and order food. Each action would happen directly through Google Android apps without manual intervention. The Commission targets Google’s dominance in the emerging AI assistant market specifically.
Apple holds direct interest in the case despite its competing iOS platform. The company faces similar EU pressure to open its own ecosystem to rivals. Outcomes here could shape future requirements for Apple Intelligence and Siri integrations.
“The draft measures raise urgent and serious concerns if confirmed as currently drafted,” Apple says in its EU submission.
Apple criticizes the Commission for working on technical proposals for less than three months. The company argues regulators lack engineering depth to substitute their judgment. AI systems behave unpredictably with capabilities and threat vectors that remain unclear.
The European Commission must adopt a final decision by July 27 under DMA rules. Adjustments to proposed measures remain possible following submitted feedback. Apple challenged the broader DMA in court back in October 2025 without success.
The dispute represents the first major test of DMA enforcement on AI services specifically. European authorities maintain the rules increase user choice while protecting market competition fundamentally.
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