Washington, DC: Google has made its Personal Intelligence feature free for all users in the United States, instead of limiting it to paid accounts. The tool helps the AI give smarter, more personal answers by using info from apps like Gmail and Google Photos. For example, it can identify past purchases or travel bookings stored in your email and use those details to tailor recommendations.
The update reflects Google’s broader goal of blending AI more naturally into everyday digital activity. By pulling information already available in a user’s account, the system can surface details faster and with less effort from the user. For instance, if someone is searching for travel ideas, Google can automatically consider their previous trips or stored confirmations to suggest better options.
For now, this expansion is limited to U.S. users, and Google emphasizes that users remain in control of the data they choose to connect. Personal Intelligence stays off by default, meaning people need to opt in if they want the feature to access information from apps like Gmail or Photos.
Overall, the update aims to make Google’s AI more context‑aware and aligned with each person’s preferences, without requiring them to repeat their information every time.
Previous
