San Francisco: Instagram is testing a new photo‑sharing app called Instants, designed to make sharing moments feel more casual. The app focuses on disappearing photos that are meant to be quick, unedited, and shared only with close friends.
The Instants app is currently being tested in Spain and Italy and is available on both iOS and Android devices. Instagram says the feature is part of an ongoing experiment and may change based on how users respond.
Instants lets users take a photo with a single tap and share it immediately. Photos can be viewed only once and disappear after 24 hours, creating a sense of urgency and privacy. The app does not allow users to upload photos from their camera roll.
Editing options are intentionally limited. Users can add text to their photos, but filters, effects, and other tools are not available. The goal is to encourage real‑life snapshots instead of carefully edited posts. Instagram says Instants is designed to feel different from its main app. While Instagram today often highlights polished photos, ads, and influencer content, Instants focuses on low‑pressure, everyday sharing.
Users can share Instants with their mutual followers or their Close Friends list. These lists are the same across both Instagram and the Instants app, so users do not need to set up new audiences.
The company has already tested Instants as a feature inside Instagram in some regions. With this update, people can continue using Instants within Instagram or switch to the standalone app, depending on what they prefer.
An Instagram spokesperson said the company wants to give people “easy, low‑pressure ways to connect with friends in the moment”. The spokesperson added that Instagram is testing different versions of Instants and listening closely to user feedback.
The new app borrows ideas from platforms like Snapchat, BeReal, and Locket, which became popular by promoting authentic and temporary content. These apps focus less on perfection and more on sharing real moments as they happen.
Instagram’s move appears to be a response to growing criticism that the platform has become less personal over time. Many users feel the app no longer centers on close social connections due to ads and influencer content.
However, Instagram may be entering this trend later than others. At the same time, many people already use Instagram Stories for quick and casual updates. This raises questions about whether users will adopt a separate app for something they can already do inside Instagram. Some users may welcome a simple space, while others may see no need for another app.
Instagram has not said if Instants will roll out to more countries. The company says future plans will depend on how people use the feature during testing.
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