Business

Nitro Commerce Acquires Zodiac Labs to Boost AI Analytics

GURUGRAM: Enterprise tech startup Nitro Commerce has acquired Gurugram-based Zodiac Labs AI for an undisclosed amount. The deal significantly expands Nitro’s AI capabilities, adding a real-time agentic analytics copilot purpose-built for India’s fast-growing quick commerce ecosystem.

Founded by Nikhil Garg in 2023, Zodiac Labs develops AI-powered tools that help consumer brands track and grow their presence across quick commerce platforms. Its core product suite includes a real-time SKU monitoring dashboard, a smart purchase order engine, and an AI-driven budget allocation system.

The platform currently serves brands operating on Blinkit, Zepto, and Swiggy Instamart. It does not merely surface data, it actively nudges marketers, unblocks stalled purchase orders, and reallocates ad spend in real time based on live performance signals.

Nitro Commerce has historically focused on D2C and ecommerce marketing solutions, serving over 2,500 brands including Rare Rabbit, Dot & Key, Blue Tokai, VIP Industries, and Pepperfry. The Zodiac acquisition marks a deliberate push into quick commerce, extending Nitro’s footprint across ecommerce, retail, and rapid delivery channels in a single move. Garg joins Nitro as part of the transaction.

The deal follows Nitro Commerce’s $5 million funding round raised earlier this year to scale international operations. It arrives as investor appetite for quick commerce infrastructure intensifies.

Yashika Aneja

Yashika Aneja is a journalist at Tea4Tech with over five years of experience in reporting and editorial writing. Her work spans technology, environment, education, politics, social media, travel, and lifestyle, with a focus on fact-based reporting and explanatory storytelling. || At Tea4Tech, Yashika contributes original reporting and analysis that adheres to the publication’s editorial standards for accuracy, originality, and responsible journalism. Her reporting is informed by curiosity-driven research and a multidisciplinary approach to news coverage.