New Delhi: Food and grocery delivery platform Swiggy has introduced a new way for users to place orders by allowing them to shop directly through popular AI tools such as ChatGPT, Claude, and Google Gemini. With this move, users can order food, buy groceries, and even make dining reservations using conversational AI instead of navigating the Swiggy app.
The feature is powered by Swiggy’s integration of the Model Context Protocol (MCP) across its core services, including Swiggy Food, Instamart, and Dineout. MCP acts as a common connector that lets AI agents communicate smoothly with Swiggy’s systems, removing the need for separate, custom integrations for each AI platform.
Using this setup, AI agents can handle tasks that usually take several steps inside an app. For example, if a user asks an AI assistant to order ingredients for a specific dish, the system can search for products, compare choices, add items to the cart, apply available offers, confirm the delivery address, place the order, and track it, all through a single conversation.
At present, orders placed via AI tools are limited to cash on delivery (COD). Digital payment options are not yet available for these transactions.
Commenting on the launch, Madhusudhan Rao, chief technology officer at Swiggy, said, “Swiggy has always focused on solving for convenience at scale, and conversational commerce takes that a step further by allowing users to simply express what they want, when they want it, whether it is to book a table at their favourite restaurant or order drinks and snacks for a match-viewing party.”
Swiggy’s move follows similar experiments in the sector. Last year, Tata-owned BigBasket tested grocery ordering through ChatGPT using UPI Reserve Pay, which allows payments to be blocked and charged only after the order is completed.
The growing use of AI-powered commerce highlights how companies are rethinking everyday digital interactions by making them more natural and effortless.
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