New Delhi: Techjockey.com, India’s largest software marketplace, has officially launched “Techjockey Advantage,” a flagship program designed to solve the two biggest hurdles for early-stage companies: high technology costs and complex procurement.
As startups scale, the cost of essential software for HR, finance, and security can become a crippling expense. Techjockey Advantage addresses this by offering curated software bundles including industry leaders like Microsoft, Google Cloud, Keka HR, OpenVPN and many other software at exclusive discounts of up to 80% for startups.

Beyond cost-cutting, the program provides expert-led technology roadmaps, helping founders avoid “shelfware” by selecting only the tools essential for their current growth stage.
Bridging the Tech Gap
Speaking on the launch, Akash Nangia, Co-Founder of Techjockey.com, emphasized the company’s mission to democratize technology.
He said, “Our goal is to simplify the IT journey for startups that lack internal IT teams. With Techjockey Advantage, we aren’t just selling software; we are providing a strategic growth engine. We want to ensure that every founder has access to the same high-quality tools as a Fortune 500 company, but at a price point that respects their seed-stage budget.”
A Launchpad for Growth
The program also doubles as a go-to-market channel. By listing on their Techjockey eSeller Hub, B2B startups can put their own products in front of over 500,000 monthly buyers across India, the Middle East, APAC and the US.
Arjun Mittal, Co-Founder of Techjockey.com, highlighted the operational ease the platform brings to the ecosystem.
“Software buying is often an overwhelming and time-consuming task. We’ve built a platform that simplifies this process end-to-end, from need assessment and vendor comparison to purchase and onboarding. Through the Advantage program, we are enabling startups to focus on their core product while we handle the complexities of their digital infrastructure,” said Arjun.
With features like “Expert consultation and dedicated compliance resources, Techjockey Advantage is positioned to be a critical partner for India’s next wave of unicorns.
